What You Need to Know (In Plain English)
This agreement lets The Chiro Co. share inspiring stories, testimonials, photos, or video from our clinic and community events to help other families discover natural health.
Voluntary
Care is never conditioned on signing.
No Clinical Records
Diagnoses & billing are never disclosed.
3-Year Duration
Expires automatically after 3 years.
Easy to Revoke
Email us anytime at info@thechiroco.com.
MEDIA RELEASE & HIPAA AUTHORIZATION
(Patient/Participant Agreement for Marketing & Promotional Use)
A. Description of PHI to Be Used or Disclosed.
Participant authorizes The Chiro Co. to use and disclose the following protected health information for the purposes described below: Participant’s name; photographic, audio, and video images; voice; written or verbal statements; and, where voluntarily shared by Participant, general descriptions of health conditions, symptoms, or treatment outcomes (e.g., “I had low back pain and chiropractic care helped me”). The Chiro Co. will not disclose specific clinical diagnoses, treatment records, or billing information without a separate written authorization.
B. Purpose of Use or Disclosure.
The PHI described above will be used for marketing, advertising, and promotional purposes, including but not limited to: social media posts, website content, paid advertising campaigns, testimonials, and community outreach materials.
C. Authorized Recipients.
The PHI described above may be disclosed to: the general public (via social media, website, and advertising platforms including Meta, Google, and similar); marketing vendors and contractors engaged by The Chiro Co.; and digital advertising platforms used to distribute promotional content.
D. Expiration.
This HIPAA authorization shall remain in effect for three (3) years from the date of signing, unless sooner revoked by Participant in writing.
E. Right to Revoke.
Participant has the right to revoke this HIPAA authorization at any time by submitting a written request to The Chiro Co. at info@thechiroco.com or 318 N. Main St., Grapevine, TX 76051. Revocation is effective upon receipt and applies to future uses only. Revocation does not require The Chiro Co. to retract or remove Content already published or distributed in reliance on this authorization prior to receipt of the revocation.
F. Not a Condition of Treatment.
The Chiro Co. will NOT condition treatment, payment, enrollment, or eligibility for benefits on Participant’s decision to sign or not sign this authorization. Signing this Agreement is entirely voluntary.
G. Potential for Re-Disclosure.
Participant understands that once PHI is disclosed to the general public through marketing or promotional materials, The Chiro Co. cannot control subsequent re-disclosure by third parties, and such information may no longer be protected by HIPAA.
